Start the Conversation on Mental Health!
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Start the Conversation on Mental Health!

Fundraising Toolkit

Your Online Toolkit

Our fundraising team has put together this toolkit to help make it easy for you and your organizations to start the conversation on mental wellness and to kick off your fundraising to support Lutherwood's mental health programs. Our toolkit includes:

  1. Steps to kick off your online fundraising
  2. Ways to connect on social media 
  3. Facebook Profile Frame
  4. Shareable images to use on Facebook and Twitter
  5. Opportunities to tell your story

Feel free to cut and paste and re-share any material you see here to help spread the word and know that your effort will make a big difference in reducing the stigma of mental health!

1. Kick off your Online Fundraising

If this is your first time fundraising, you might want to check out our 6 quick and easy steps to get started. 

2. Connect on Social Media

Follow, share and retweet us to help spread the word! 

When posting about the event, use the hashtag #StepsforKids

Our Facebook event page will have the latest updates leading up to May 6th. We encourage you to follow this page, share it with your personal networks and invite them to attend! 


3. Use a Facebook Photo Frame

We created this fun frame to use on your Facebook profile photo. Add it to your profile to show your friends that you are supporting children's mental health on May 6th. 

Get the frame here
Profile Frame

4. Use Shareable Images on Facebook and Twitter 

Click to download so you can share these stat cards on your social media feed. Use the "I AM STEPPING UP" button as your Facebook, Twitter or Instagram profile photo!

  • 1 in 5 youth struggle with mental health
  • Steps for Kids statistic
  • Mental health statistic
  • mental health statistic
Button Individuals 2018

5. Tell your story. Why does mental health matter to you?

Steps for Kids participants

We want to know why you are taking part in Steps for Kids. Please tell us why mental health is important to you and/or if there is a loved one you are honouring through your walk.

Tell us by sharing your photos, videos and messages on Facebook, Twitter and Instagram using the #StepsforKids hashtag.

These printable signs can help get you started:
"On May 6th, I will walk to..."
Steps for Kids Footprint

If you are a business who would like to have your story told through Lutherwood's social media channels, please let us know and we would be happy to come to your location to take a photo or create a mini video on why mental health is important to your staff. Click here to get in touch with us!

Other Downloadable Resources

Steps for Kids poster 8.5x11
Steps for Kids poster 11x17
Steps for Kids logo

Next Steps

Spread the word about mental health! Use any of the information provided in this package to share with your networks, friends and family. If you have any additional questions, please contact the Lutherwood Foundation Team at